THE BRIEF
“Position Seed beyond a stay — as a destination for retreats, wellness and groups.”
Seed at Queen’s Meadows, Ranikhet, is a nature-led retreat set in the Kumaon hills. The property had the setting, the soul, and the experience. What it lacked was the language to talk about it — and a marketing system to reach the people most likely to love it.
The brief wasn’t to fill rooms. It was to create a distinct identity beyond conventional leisure travel and establish Seed as the go-to destination for retreats, group stays, and meaningful experiences.
The brief wasn’t to fill rooms. It was to create a distinct identity beyond conventional leisure travel and establish Seed as the go-to destination for retreats, group stays, and meaningful experiences.
What we did
Marketing
Strategy, campaigns, and destination positioning — built around retreats, group stays, and experiential travel.
Content
Social media, visual storytelling, and creative direction that showed the experience before guests arrived.
PR
Media outreach, storytelling, and retreat-led campaign coverage to build Seed’s reputation as a destination.
Visual Storytelling
